The Applications of the Theory of Planned Behaviour

Factors Influencing Organizational Effectiveness

Factors Influencing Organizational Effectiveness Importance of Vision, Mission and Values of an Organization It should be noted that long term goals play a crucial role in any organization’s development plans as compared to short term goals. Consequently, organizations have been known to put in place visions, missions and values to encourage stakeholders focus on a common goal.Advertising We will write a custom essay sample on Factors Influencing Organizational Effectiveness specifically for you for only $16.05 $11/page Learn More Though visions, missions and values of organizations appear as meaningless statements to some people, they play a very important role in the quest to achieve long term objectives. They provide pillars on which organizations base their day-to-day aims as well as roadmaps on which long term strategies are founded (Hirschey, 2008). By aligning an organization’s vision, mission and values with the organization’s long term strategies, employees and other stakehold ers are given a yard stick to measure their activities. Furthermore, it has been noted that an organization whose strategic plans are in harmony with its vision, mission and values is more likely to succeed in the long run. All organizations aspire to be sustainable in the long run. In this regard, positive organizational culture is paramount in achieving these aims. However, organizational culture can only be fostered if proper vision, mission and values are put in place. In addition, company vision, mission and values are used guiding principals in streamlining projects so as to attain desired outcomes. In a nutshell, vision, mission and values give specific aims that a firm seeks to achieve. Techniques of Environmental Analysis Analysis of business environment is very important in determining success of an organization. Organizations use many techniques in analyzing business environment though cross-impact analysis and expert opinion are more effective. Cross-impact analysis allo ws comparison of variables besides forecasting of events (Freeman, 2010). On the same note, cross-impact analysis does not require extensive knowledge in mathematics for one to be able to use the model. As a result, many employees can be able to use it. Similarly, expert opinion technique is highly beneficial since it involves professional advice. Professionals are well experienced in matters relating to their areas of specialization and will, therefore, be in a good position to forecast future events. Though situations change, it has been noted that there is a tendency of circumstances being repeated overtime (Hirschey, 2008). Consequently, people experienced in various areas will be able to tell the expected trend of events. Incidentally, environmental analysis is crucial in ensuring long term sustainability and should therefore be dexterously handled. It is important to note that organizational effectiveness is influenced by both internal and external factors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Factors Influencing Organizational Effectiveness In order to achieve long term goals of an organization, various factors have to be in play. To begin with, positive organizational culture should be insisted on since it ensures that all stakeholders work towards a common goal. Additionally, all strategies implemented by an organization should be customer focused, because an organization cannot survive without customers (Freeman, 2010). Moreover, reaction to any changes in the market should be swift in order to gain competitive advantage. In Addition, an organization where decision making process is decentralized is likely to perform better, because it is easy to react to abrupt changes in the market. On the contrary, organizations where top management makes all decisions are ineffective since it takes time to implement policies. Similarly, organizations with high ability of adapting to changes in the environment usually have sustainable growth (Freeman, 2010). References Freeman, R. E. (2010). Strategic Management: A Stakeholder Approach. New York: Cambridge University Press. Hirschey, M. (2008). Fundamentals of Managerial Economics. Stanford: Cengage Learning.

The strong earthquakes happened in Sichuan province, how it influence Essay

The strong earthquakes happened in Sichuan province, how it influence local people - Essay Example It is of great concern that the Sichuan locals and the surrounding inhabitants from the towns like Yunnan and Huizhou were affected in a great extent by the destructive Wenchuan earthquake. It is an understatement to state that the earthquake only disrupted their proper livelihoods. It did more than damage and left the consequences exposed to the surviving population who are bearing the brunt. The Sichuan local authorities will be contacted for their authorization guidance and assistance of the research because of their strong connection and language advantage with the locals. The research will involve interviewing all classes from the upper class and lower class to give their experience from the earthquake and how it has impacted their lives whether positively or negatively. Wang, Li, Yuqing Zhang, Wenzhong Wang, Zhanbiao Shi, Jianhua Shen, Ming Li, and Yong Xin. "Symptoms of posttraumatic stress disorder among adult survivors three months after the Sichuan earthquake in China." Journal of traumatic stress 22, no. 5 (2009):

Evolution Versus Religion Essay Example | Topics and Well Written Essays - 2500 words

Evolution Versus Religion - Essay Example The most famous case that dealt with this issue set the scene for the debate that would follow. The Scopes Trial held in Tennessee in 1925 challenged the Butler Act which made it illegal "to teach any theory that denies the story of the Divine Creation of man as taught in the Bible, and to teach instead that man has descended from a lower order of animals." A schoolteacher was charged and put on trial for the crime of teaching Darwin. Although the teacher, Scopes, was eventually found guilty—and made to pay a fine—the Supreme Court of the United States eventually overturned the ban on teaching evolution in 1968, saying that such a ban would violate the constitution since it would be to the benefit of religion. Nevertheless, this trial turned into a circus and was a huge spectacle as it pitted passionate believers of religion and evolution against one another. Amazingly, the debate continues to this day, most recently in the last ten years with the rise of what is called Intelligent Design.The debate between evolution and creationism came back into the public sphere with a vengeance following a big fight on a school board in rural Pennsylvania. Here a number of advocacy groups had gone out of their way to repackage creationism which was seen to be explicitly religious in a format which they claimed was more secular: Intelligent Design, a theory which held that the world is simply too complicated to have occurred randomly without a directing hand. Often proponents of ID would quote scientists to this effect. They were in a manner trying to use science to prove the existence of God. On various school boards across the United States proponents of ID would not ask to ban teaching evolution; instead, they would argue that there was more than one viewpoint on the matter and that schools should also teach ID or â€Å"teach the controversy.†

Acquiring Business Communication Skills Necessary for Business Essay - 5

Acquiring Business Communication Skills Necessary for Business Graduates - Essay Example 112). However, when one delves on communication skills in the context of the business graduates, they need to realize that in the current time when the technology is poised to enhance the speed and urgency of business communication, business communication skills are expected to play a major role in influencing the career graphs of the future managers (Sigmar & Cooper 2011, p. S1). Thereby, this report intends to identify salient general communication skills and the form and scope they acquire in the arena of business communication, while proceeding to elaborate on the value of these communication skills and their role in the world of business. In the light of this analysis this report eventually facilitates recommendations aimed at helping the undergraduate students hone the specific business communication skills. The undergraduate students do need to bear in mind that the discipline of business communication happens to be a subset of the general communication, and hence, the proficiency that the business students acquire in business communication happens to be a great extent subservient to their expertise in the general communication skills. Thereby it will be pragmatic to consider the salient general communication skills, before proceeding to introduce the business communication skills. Verbal Communication- Verbal communication relies on the potency of the spoken word to convey meaning and content (Gallagher 2013, p. 58). They require the ability for using language in a clear, concise and straightforward manner Nonverbal Communication- It is a fact corroborated by many communication experts that nonverbal communication happens to be more important and complex aspect of communication (Gallagher 2013, p. 58). Nonverbal communication comprises of the use of body language and nonverbal cues in communication. Written Communication- Written communication is

Bidding for Event Management

Bidding for Event Management Background/Context Western Australian Football League (WAFL) was first established in 1885 and is based in Perth, Western Australia. WAFL is partnered with the seven network and sponsored by McDonalds. WAFL currently has nine teams competing in a 24 rounds season which commences in March and concludes in September each year. The 2017 grand final will be played on the 23rd September at the Domain in Perth. The celebrity singer proposed to perform four of her most popular songs at the 2017 grand final is the RB and pop singer Jessica Mauboy. Jessica Mauboy will also attending the pre-event activities including meet and greet and promotional events. Jessica Mauboy is one of Australias most successful female artists that rose to fame after competing on the television program Australian Idol. Attendance at WAFL has dropped in recent times however the largest crowd was during the 2010 grand final with 24,638 spectators. Jessica Mauboy popularity will be utilised to not only promote the WAFL but to increase a ttendance of spectators with a maximum capacity of 43,500. The event will be televised on the seven network and broadcast throughout western Australia on several radio stations. Executive Summary The following report indicates on how the event WAFL- Western Australian Football League, will deliver the celebrity performance. The event of music concert will take place in the WAFL stadium only, before and along with the matches. Taking place in Perth on 23rd of September 2017, the WAFL will have a huge amount of spectators. The celebrity will be invited to add an extra buck of fun along with the increase in the number of spectators. The report draws the attention towards the information on who that celebrity is going to be, and all the related tasks those would be included in hiring the celebrity. Along with this, the report includes the information on what is it going to cost to hire the celebrity and conduct the whole event, while taking the safety and quality into considerations. The main problems and their solution will also be discussed in the following report, moreover the further considerations to the risks involved and their ultimate solutions are also included in the report. Along with this information, the report also reflects the detailed information on other minor and sub-projects those are going to be dependent upon this project. The report evaluates every possible aspect related to the event and the event related persons or stakeholders. Objectives The objective of the project is to win the bid for the logistics, event management and coordination for the event at the 2017 WAFL Grand Final. Once achieved, the objective is to organise a smooth-running successful event with Jessica Mauboy performing at the WAFL Grand Final. Another objective is to increase the maximum number of attendance which is within budgets and satisfies all stakeholders needs and expectations. Target Outcomes The target is to sell at least 85% of capacity which is 36,975 tickets sales. This can be measured on the total attendance rate. The target is to meet budgets and success can be measured on the actual expenditure vs. budgeted costs. The goal is to achieve at least 100% satisfaction rate in regards to the entertainment. This goal can be measured through customer surveys and data can be captured from any complaints. How will the success of the project be measured? Customer Satisfaction Within the budget Deliver on time Output(s) Successful and profitable event Excellent time management Planning and executing event in such a way that guest enjoy being at the event Proper management of manpower (to be investigated further) Governance: who is going to be responsible if the event fail? The WAFC attempted a complete audit of its administration techniques to guarantee that best practice frameworks and procedures were consolidated in basic leadership. Commissioners roles and duties Board execution and performance Committees Terms of Reference Delegation of Powers and Authority Approvals HR/Football/Finance Policies Football related contracts and rules register Integrity issues and procedures Review of the WAFC Constitution Key competition has additionally been surveyed and corrected including: WAFL Rules Regulations WAFL Funding Agreement Updating integrity requirements into WAFL and other competitions Reporting Requirements To be investigated Resources TheWestern Australian Football league will be administrated by the not-for-profit association Western Australian Football Commission. The event production company LUX will oversee the artists performance in the WAFL Final. Until 2015 the insurance company AAMI was one of the main sponsors of the WAFL and nowadays McDonalds is the current sponsor of the Western Australian Football league. Supporting the WAFL, McDonalds will sponsor the artists performance. Artists Performance Sponsors: LUX event production company will oversee: Design of the event, which includes marketing. Filming and editing Stage designer. Technical production materials 3 big led screens in the scenario (Left side, right side and behind the artist). Equipment for media server. Operational and controlling lighting system. Sound production. Sound equipment. Microphones. Stage. Backstage (Marquee tent, tables, chairs, sanitary and electrical facilities) Budget Budget To be investigated Stakeholders Communication strategy Objective is to have a transparent and open communication with stakeholders throughout the project life cycle. Communication Plan Six months prior to the event, the event management team will communicate the purpose, objective and share the event management plan with key stakeholders. Direct feedback will be gather from key stakeholders through emails, phone calls and face to face meetings. If required, the project plan will be adjusted or amended to ensure that majority of stakeholders are satisfied and the changes will be communicated. Three months prior to the event the promotional activities will be established and commence through liaising with the marketing sponsors and advertising will be through radio announcements and competitions, and advertisements on social media such as Facebook and Instagram. One month prior to the event, the project team will communicate with key stakeholders on any further changes and how well the marketing campaign is progressing. One week prior to the event, the project team will communicate with the stakeholders the expected attendance numbers and report on the success of the promotional activities. One week after the event, the project team will provide the sponsors with a report on the event and communicate to all stakeholders the overall success of the event. Stakeholders Project Management Team Jessica Mauboy Sony Music Australia Domain Venue Managers Spectators Volunteers Backstage Staff Football Players Makeup Artist/Hair Dresser Sound Engineer Security Sponsors Media Seven Network KIX Country digital 107.3 HFM 91.3 SportsFM 720 ABC Perth ABC Grandstand Digital Fox FM Kix Digital HFM Assumptions and Constraints 2010 WAFL Grand Final was the largest crowd. The final was between Swan Districts and Claremont at Domain Stadium. Celebrity Performance Jessica Mauboy 50K-80K Flights Sydney -Melbourne $439 Melbourne-Sydney $439 Qantas airline Flexible flights Accommodation Length of stay: 6 days (19th September 2017- 24th September 2017) Rendezvous Hotel Melbourne: $760 (5 nights) Food Budget approx.$1500 (6 days) Security MA Security Group Budget: To be investigated. Celebrity Background Second place in Australian Idol I Am World Tour Beyonce and Chris Brown F.A.M.E tour participation. Ricky Martin mentor in The Voice programme Ambassador for the Indigenous Boxing clash event interpreted the Australian Anthem Artists performance songs: Pop a bottle (Fill me up) (Beginning) Burn Inescapable (Youngboyz Mix) Running back ft Flo Rida (Final) WAFL FINAL ATTENDANCE Year Attendance 2009 22,738 2010 24,638 (largest attendance) 2011 15,459 2012 18,612 2013 20,008 2010 WAFL Grand Final was the largest crowd. The final was between Swan Districts and Claremont at Domain Stadium. The total capacity of Domain Stadium is 43500 spectators. The final will be with both or either Swan Districts or Claremont It is expected to overweight the largest attendance in 2010.Jessica Mauboy performance in the grand final will be done to achieve 35,000 spectators. McDonalds and Coca-Cola tickets available in different stores will incentive WAFL grand final sales. Taking approach of the singer boom will be possible achieve attendance goal. Constraints; Budget constraints. Experience and knowledge. Lack of information about past WAFL gran finals. Time for event creation. Major Risks Minimisation Strategies Risk Register Risk Consequences Likelihood Treatments Options/Mitigation Plan Person responsible for implementation Overwhelmed crowd Personal Injury High Permanent volunteers and staff looking after the spectators Western Australian Football Commission Disturbance inside and outside the stadium Personal Injury Low Pre-event, during and post-event police control Western Australian Football Commission Celebrity unable to perform Financial loss and public trust loss Medium Playback due to sickness, performance of another artist due to cancellation. Event board Sound failure Harm to reputation of business community in charge of the sound Medium Sound engineer after and during the event, sound check 2 days after the event, extra sound equipment. Event board Electrical failure Harm to reputation of business community in charge of the electricity Medium Electrical engineer after and during the event, Lights and electricity check 2 days after the event, extra electrical equipment. Event board Communication failure Harm to reputation of business community in charge of the communications Medium Communication staff after and during the event, communication procedures and equipment check 2 days after the event, extra electrical equipment. Event board Extreme weather events. Personal injury and financial loss Low Forecast weather examination prior event. Event board, Western Australian Football Commission Explosion Personal injury and financial loss Low Trained staff able to manage incidents before, during and after the event. Complete evacuation plan approved by the corresponding authorities Western Australian Football Commission Risk Management Event description WAFL Final Date: 23rd September 2017 Time: 2.30pm Venue: Domain Stadium, Perth Location; Perth, Western Australia Running schedule: Colts game kicks: 8.40am Reserves: 11.20am Performance time: 2.00 pm Final league: 2.30pm Issues Management Issues related to the event are to be identified and manage before and at the time of the event. Some of the major issues that should be managed are as follows: Issues related to sponsors Conflicts between staff team Crowd control and security Barriers and concert crowd control Health and safety issues Medical and first aid Restriction on tobacco and smoking during the event Emergency management Management of alcohol Drug related issues Related Projects The following section includes the sub projects those are related to this event in any way. The colts and reserve matches The grand prix finals Guidelines/Standards The main purpose of guidelines is to identify basic standards and measures for organizing an event to satisfy authorities such as government, police department, emergency service organizations and the stakeholders. Guidelines and standards is necessary to satisfy authorities and provide a consistent state-wide approach to event. Quality Control This section of the report will be one of the most important aspect. As this is the only section from where this can be recognized that how efficient the system is going to be designed. The review on how the things are going on so far, would be collected from different sources at different times throughout the whole project. This will allow the managers and event organizers on where they are perfect and where they need to put on more efforts. Basically the quality control is the inspection, testing and checking of the product that we are working on, where the prime moto is to check if something is not okay and then to fix the problems.(Jane Bennett) A few of the sources of these reviews can be: The spectators The event organizers The volunteers The celebrity himself The inspection teams The media Online reviews (Facebook and other social medias) Capturing the lessons Learnt Did we meet the budget? Have we stick to our schedule? Have we had enough time? Actions and decisions taking during the monitoring and controlling stage Is money sufficient Did event run smoothly? Enough Marketing Do we have the right team? Manage Human Resources through KPIs (key performance Indicator) Project Activities and Milestones Project activities and milestones can be divided into 5 phases Phase 1-Pre event approval and application This phase includes all the activities in planning process that enables an event to be held in a safe and proper manner. Approval from the celebrity , sponsors and relevant stakeholders with signed contract Developing a budget The budget should be specific, and include revenue opportunity (sponsorship, ticket sales, donations etc.) as well expenses such as printings, permits, insurance, speakers, food supplies and security. Along with this we also need to plan for the unexpected budget to be on the safer side. Marketing campaign Pre-ticket sales Procurement of necessary equipment Phase 2- Load In This phase includes all the pre event physical activities, delivery and construction of infrastructures and equipment necessary for the event. Setting up a stage, sound systems, lighting systems etc. Arrival of the celebrity Phase 3- Event This phase includes all the aspects from when the crowd starts queuing outside for entry until the last person leaves. Phase 4- Load Out This comprises the breakdown of facilities, clean-up , pack up and departure of the celebrity. Phase 5- Post event reporting An event reporting should be carried out with all the relevant stakeholders. Following the event debrief there should be an evaluation of the event to determine its overall success in terms of minimizing risks and avoiding harm, accidents and disturbances.

Casablanca as Political Propaganda Essay -- Film Movies Cinema

Casablanca debuted in 1942, shortly following the bombing of Pearl Harbor and the United States' entrance into World War Two, although there was plenty of anti-Nazism sentiment, the movie fueled these feelings. There is pro-Allied forces propaganda to support the war, from the scene with La Marseillaise, to the characters of Renault and Rick, and to the last scene. Although the majority of the French patriots were elated to sing their national anthem, it created tension with the German soldiers who imposed their patriotic songs on the crowd, representing the imposition of Germany on France during the war. Captain Louis Renault, who tries to placate who he believes will be the winning side, seems flimsy when compared to Rick, the firm patriot who believes in freedom at all costs. The phrase, "Louis, I think this is the beginning of a beautiful friendship" represents the new strong bond between France and the United States once Nazi-Germany has fallen. Although the film is propaga nda against the Nazis, the political language in the movie does not glorify American courage and valor, nor is it militaristic. The movie presents the facts while emphasizing the poor qualities of the Nazis. The Nazis are not portrayed in a good or friendly manner throughout the entire movie, especially during the La Marseillaise scene. When the German soldiers, led by Strasser, begin to sing their patriotic song, ?Die Wacht am Rhein? in French territory, it does not sit well with the French patriots. This singing represents the German invasion of France in their government, culture and territory because the Germans come into foreign land with their military and control all aspects of society. The movie depicts the soldiers as drunk and tone-dea... ...gain refers to the relationship that America hopes for after the war. It illustrates a strengthened France and America with the collapse of Germany. Entering a war is an effort that is best when it has popular support and enthusiasm. Casablanca is propaganda for the Allied forces to help rally support. There is clear evidence of this idea in the scene with the French national anthem, the character development, and the ending. France and the United States prevail as Germany falls and dies. ?Casablanca.? Variety. 26 Nov. 1942. Variety 100. 22 May 2008 . Crowther, Bosley. "Casablanca (1942)." New York Times. 7 Nov. 1942. 21 May 2008 .

Analysis of Lady Macbeth Essay

When James Brown sings that â€Å"this is a man’s world, but it wouldn’t be nothing, nothing without a woman or a girl† (Brown), this is true for both Lady Macbeth and Bianca. In Shakespeare’s Macbeth and The Taming of the Shrew, Lady Macbeth and Bianca are both female characters who struggle for power in a man’s world, one rejects femininity and the other exploits it. Lady Macbeth consciously attempts to reject her feminine sensibility and adopt a male mentality by calling upon murdering spirits That tend on mortal thoughts, unsex me here, And fill me from the crown to the toe top-full Of direst cruelty! make thick my blood; Stop up the access and passage to remorse, That no compunctious visitings of nature Shake my fell purpose, nor keep peace between The effect and it! Come to my woman’s breasts, And take my milk for gall (Macbeth 1.5.41-49), only because she perceives that her society equates feminine qualities with weakness. In this quote Lady Macbeth gives a vivid image of being stripped of her femininity in order to achieve masculine qualities. She is asking for the spirits to take away her compassion and fear so no forces of goodness invade her conscience to stop her from proceeding to murder Duncan. Although she is very loyal, she rejects her subordinate role as wife to Macbeth. Lady Macbeth challenges her husband’s manhood by being more aggressive than he is, taunting him, and suggesting, â€Å"When you durst do it, then you were a man† (Macbeth 1.7.55). Where Lady Macbeth rejects femininity and openly taunts in her relationship with Macbeth, Bianca manipulates men in a whole different way. Bianca is younger and praised daughter of Baptitsa Minola in The Taming of the Shrew. When reading, she is surrounded by doting dad, jealous sister, and suitors that are just begging for a piece of her. Only because she is the ideal 16th-century woman, appearing to be chaste, obedient, and silent, qualities her sister Kate certainly does not possess. Lucentio notes the appeal of Bianca in comparison with Kate when he says â€Å"But in the other’s silence do I see/ Maid’s mild behavior and sobriety† (The Taming of the Shrew 1.1.71-72). Stating that in compare to her sister she is quiet and well behaved, just as she should be. But later on in the book it is revealed that she is just as deceptive, disobedient, and shrewish as she appeared sweet and silent in the beginning.

Iwo Jima essays

Iwo Jima essays Iwo Jima was one of the greatest land battles in World War II. It cost the Americans thousands of lives because of poorly planned techniques by the sergeants and generals of the Navy and Marines. It is located in the Volcano Islands off the coast of Japan. The battle lasted 26 days, and the island was secured ten days later. It was one of the most costly battles in World War II. Iwo Jima is an inactive volcanic island located 660 miles south of Tokyo, Japan (Josephy 93). Its name means sulphur island (Paull 1). It is eight square miles (Iwo 1) and in the shape of a pork chop. Iwos southern tip is composed of an inactive volcano, Mount Suribachi, the highest point of the island (Josephy 93). The land is made of coarse black sand and jagged rock, and the air smelled of rotten eggs from the sulphur emissions. The water circling the island is twelve feet deep only two feet away from the shore. This made it difficult for the Marines to get on the island from boats (Paull 1). Iwo Jima is only two miles wide and four miles long (Josephy 93). The Americans were to fit 70,000 Marines on this tiny island, and would fight 22,000 Japanese soldiers. It took the Marines 36 days to travel four miles on Iwo (Iwo 1). The Americans began bombing on December 8th. They did this to reduce the number of casualties when the troops came on land. The air raids lasted a total of 72 days (Bradly 135). The Navy Bombardments from offshore were to last ten days requested by the Marine generals. The Navy did not comply with this. They were to give them only three days of bombardments, then the Marines were to invade. The shelling took place on February 16th through February 18th. On February 16th bombarding was cut short because of a heavy cloud cover. February 17th was the only complete day of shelling. On February 18th the bombing was cut short because of heavy rains. It was now time for the Marines to move in (Bradly 144-145). ...

Free sample - The Hilton Concept of Quality. translation missing

The Hilton Concept of Quality. The Hilton Concept of QualityAll   employees and franchisees   follow Brand recognition; offer affordable and agreeable hotels and are part of a multi international network of hotels of one to four stars. The network is growing every day as   Hilton Worldwide acquires hotels all over the world. The network promises a facility of reservations, brand recognition and inner controls that are called the Hilton Way . This was the motto of Conrad Hilton forming the corporation in the 1940's. His first Hilton hotel dates back to 1925 in Texas. Hilton Worldwide runs it's corporations under   Total Quality Management (TQM) as they train only their management and the management of each hotel whether it be corporate or franchised managed   to   brand recognition and to be customer focused. All processes done must be done the "Hilton way" (process thinking, proper environment). The internal running of hotels is the responsibility of the individual hotel. For the purpose of this Paper the Embassy Suites and the Beverly Hilton will be used to show how the Hilton way has not always been sufficient in quality assessment and it has been necessary to add additional controls.. Hilton Worldwide has created a complicated in house program of RevPar index, the Balanced Scorecard and Brand Equity. Millions of dollars have been spent in a data network aligning all hotels so that their financial and statistical data can be part of the Hilton Network. Each hotel pays approximately $70 000 to have the system installed. One cannot be called Hilton without adhering to the network.   Everything is measured, quantified and sent back to corporate to judge their level of service and in terms of revenues. (hiltonworlwide) RevPar index (revenue per available room) is a primary statistic used to test the financial viability of a hotel. Hilton Corporation uses the RevPar Index, brand equity and the balanced scorecard. Every hotel in their system from the 1 star to the 4 stars practices what the Brand Hilton preaches "Deliver value for Money" Revenue per available room or the % of occupancy x the average daily rate is to show the financial viability of a hotel compared to another in the same area at the same time and the same type. (strglobal) A four star Hilton Embassy Suite reserved at 90% occupancy during the Christmas season in Los Angeles compared to a four star Embassy Suite reserved at 85% occupancy at a higher rate in San Francisco will not be doing as well. "What gets measured gets managed" is part of Hilton's strategy (TQM) and tactical processes. The terminology they have developed has become to be known as the   "Balanced Scorecard" Corporate management, corporate owned and managed hotels and franchised hotels are affected. It is part of Hiltons long and short term strategy. All quality assurance is based on the data derived from performance measure data established from the type of work, the objectives achieved and the progress made. Nothing is left out. Anything which can be quantified is used for quality. The Scorecard is put into an intricate reporting data system that each hotel is required to have bought and set up in order to maintain the Hilton image. Depending on the results, each person in the organization has incentives as motivational factors. Their performance and expectations are always an important part of the system. Hilton uses the data and statistics to judge results. TQM is based on inward performance and CEM is based on outward performance. RevPar Index, Balanced Scorecard   and Brand Equity have been measured in the Hiltons across the world to judge customer satisfaction. Hilton started with Brand Equity with the use of Hilton Hotel 50 years ago. One of the earliest hotels was the Beverly Hilton. Brands with customer awareness and association with quality or consistency are effective equity brands. A customer knows in any Hilton hotel in the world, he will get the same type of service.   Now they have grown or expanded in using an additional H with   Hilton Hotel, HHonors program, Homewood Suites, Hampton. All under the umbrella of H. Measurements   of brand equity can be made but they are only approximations. Keller K.L., 1993 "Hilton's balanced scorecard   has enabled to quantify the quality of the daily growth and increased brand equity by quality control of the knowledge that one Hilton is the same from another. And in addition to share-of-market growth, non-financial measures show improvement, as well. Among company-owned and -managed hotels, current customer-satisfaction studies reveal strong increases in customers' opinions on overall satisfaction, their likelihood of recommending Hilton hotels, and their likelihood to return to a given property. The three factors comprise a measure of loyalty Hilton tracks closelyand that score recently reached its highest level ever. Hensdill (2009) The scorecard tests cleanliness and conditions. Service standards are left to the individual hotel. ("News Release", 2003) The hotels are kept to the Hilton Way because of the internal data system of check and balance and statistical controls. Whereas service has become an important part of today's industry to differentiate between hotel chains and establish customer loyalty, it is left out of the testing process of the quality assurance .(beverly) Hilton Worldwide created an additional two section of the Balance Scorecard to include quality assurance and guest satisfaction for the Embassy Suites. They have surprise visits, inspections of kitchens, and guestrooms. Guests are asked to rate different services in the hotel. Everything is still quantified and nothing is dealt with on an emotional level. ("News Release", 2003) This is an indication that they rely on Total Quality Management. Beverly Hilton is a privately owned hotel which only uses the point system of HHonors of the Hilton program. It was important to keep the name and have the brand equity of the "H" as the Beverly Hilton is one of the oldest post war hotels. As a private hotel, they are not required to adhere to TQM nor the Hilton Way. They use an external company for Quality Assurance and are   service oriented. Their managerial team uses customer experience management philosophy. Though they rely heavily on testing and auditing, they question every aspect of their operations. The voice of the customer is the priority of the hotel. The external company has their own quantitative tests of quality: research is done throughout the year in customer experience and motivation of   employees through reward and recognition, tools are established to train staff in customer service (experience); emotional audits, surveys, and surprise visits. Preparing for the yearly quality assurance audit, with LRA Worldw ide, the Beverly Hilton is able to respond quickly and on the spot of   any deficiency found. Statistical studies are done using the CEM (customer experience management).("The Beverly Hilton",2005) 1. Comparison of CEM versus   TQM by Hilton Worldwide. Statistics of the effective on revenues between two types of management - Motivation: services or needs - Fidelity: emotional or location - Emotions: necessity or pleasure Control Chart to compare the fluctuation of RevPar per franchises during the holiday season 2. Though Hilton is top of the list in customer satisfaction, more can be done to change the Henry Ford chain line feeling that everything has to be the same. With a more customer orientated managerial system, Hilton hotels will seem more homely and less industrial. 3.   Hilton keeps up to date with the various national tests. They are at the top of the list of most of its competitors: brand equity: (Equitrend study) Guest satisfaction is the highest for the past three years with the Customer Satisfaction index (ACSI)("Big Gains",June 2010) They have internal testing of the higher end hotels and statistical analysis of the whole network: balance scorecards ( The internal functioning of the hotels are up to the owners of the franchisees. As the expectations of the financial goals are high, the entrepreneurial attitude does not allow for a low level of workers' performance. Motivational compensation in financial awards is given for those who meet set goals. The whole system is based on financial success. Though guest satisfaction is the highest in the industry, it is based on American statistics. Brand recognition is becoming more and more important as globalization is without borders.

Not everybody loved the Apollo space program Essay

Not everybody loved the Apollo space program - Essay Example The Apollo’s program size went beyond the Panama Canal in its size as the largest non-military technological activity the U.S engaged in throughout her history. The only comparable project to the Apollo was Manhattan project although from a different perspective as it involved wartime setting. The human space shift imperative served as a direct outgrowth of the earlier projects of Gemini as well as Apollo that had earlier been designed to execute the same goal. The successful accomplishment of the goal was however realized on 20th July, 1969 through the use of Apollo 11 when Neil Armstrong stepped out of the space shift and made contact with the moon’s surface (Walsh 13). Despite the significant achievement, majority of individuals as well as organizations within the federal state criticized the project of the Apollo Lunar Programs. The paper explores the main arguments presented by the critiques most of them based on the amount of money spent and the possible alternati ves that the critiques argued the money would be spent (Bernstein 19). Consequently, the paper examines whether the options presented by the critics of the Apollo Lunar project change over time and if changes occurred, the presented alternatives are brought into perspective. The fight for the balance of power between the US and the Soviet Union remain the primary reason that drove Kennedy to advance with the moon project. The soviet’s Union superiority in airspace exploration remained a significant driver for ensuring the US accomplished her mission of lunar exploration as a sign of pride and again to assume the superiority of the air. According to Kingsley, (29), â€Å"irrespective of the prestige that came about with the achievements; opinions from the public regarding the processes were divided.† When Neil Armstrong and Aldrin set foot on the moon, it marked the beginning of a process that led to the greatest opposition among scientists, scholars, as well as standard public

Understanding Pregnancy and the three Trimesters Essay

Understanding Pregnancy and the three Trimesters - Essay Example The 1st Trimester encompasses the time from the moment of conception to 13 weeks and many experts feel that the 1st Trimester is the most crucial, because it is at this stage that body structure and organ systems are designed (The Regents of the University of California, 2014). During the first two weeks the woman is not technically pregnant, not yet. Conception actually occurs about two weeks after the end of your last menstrual cycle. By the 3rd week fertilization is achieved. At this point the offspring is called a zygote and is made up of the base 46 chromosomes that will account for many of the baby’s future traits, including gender. Week four begins the process called implantation. From here the zygote is now referred to as a blastocyst, which is a ball of multiplying cells. This is also when the placenta begins to prepare itself (Vishton, 2013). Week five begins the embryonic stage of development. The brain, spinal cord, and heart begin to form; inner and exterior skin layers develop, as well as, certain amounts of connective tissue. Week six marks the closing of the neural tube and the embryo’s heart begins to beat independently and buds protrude from the embryos body, which will become arms and legs. The seventh week sees vast change s in the embryo; head develops, including eye sockets, ears, and facial features begin to be defined. However, with all of this change the embryo is no bigger than the end of a pencil’s eraser. During the 8th, 9th, and 10th week the eyelids, fingers, toes, lips, straightening of the torso, and rounding of the head can be seen. By the 11th week the embryo is now a fetus. Red blood cells are forming and genitalia will begin to form. In the 12th week fingernails are forming and the fetus’s profile is clearly human. At this stage the fetus is only, approximately, 2  ½ inches long and weighing a  ½ of an ounce (Mayo Clinic, 2014). Through the definitive 1st Trimester it is not just the baby-to-be that is going